Bloggers and Email Marketing |

The simplicity and lack of cost involved in starting a blog creates a problem too, though: the sheer number of people writing and competing for everyone’s attention. How does a blogger distinguish him or herself from the crowd? The answer is email marketing of bloggers!Landing readers initially is always a challenge. But once a blogger has an audience, email marketing software provides him or her a way to continue building an audience by giving readers a slightly more advanced version of forwarding a link on to someone, which is how ESPN’s Bill Simmons began establishing himself as “The Sports Guy” back in the late 1990s.Indeed, email marketing of bloggers is-to continue the sports analogies-a slam-dunk way for writers to introduce their work to new readers. All bloggers should have contact information at the bottom of their entries. Use this blurb to let readers know email is not only the best way to correspond with the reader but also an interactive way to learn more about the blog and its author.Use the email marketing software as a unique method of promotion. Word of mouth is a far different beast for writers these days than it was during the heyday of newspapers and magazines, when sharing the work of somebody new was as easy as handing over the print product. Email marketing of bloggers ensures that writers who are making their way in new media will build an audience as organically as their ink-stained predecessors.Weekly or twice-weekly emails can include the snippets of earlier blogs with links to the complete work as well as images such as the writer pecking away at a keyboard. Such touches will lend a personal feel to the blog and further encourage readers to get engaged. And, of course, these messages can easily be forwarded on to someone who hasn’t yet read the blog, which is the objective behind email marketing for bloggers.Most notably, the software is inexpensive and easy to install and manage. This is vitally important to bloggers, who obviously know their way around computers and don’t have the money to spend on expensive programs nor on hiring someone to handle this.The most gratifying thing for bloggers is how easy it is to continue working even when corporate America declares otherwise. But everyone who has ever had a byline wants his or her work read. Email marketing of bloggers will help these hungry and eager writers find their audience!

Movie Theatres and Email Marketing |

The real challenge for movie theatres these days is getting people inside the building in the first place. With movies hitting DVD within months of their theatrical release, and Netflix and Redbox gaining users by the day, ticket sales are down. Plus, with movie prices going up, it’s harder than ever to lure people to the movies. However, email marketing of movie theatres can not only get people to the cinema but keep them coming back for more.Indeed, email marketing of movie theatres is the most essential form of marketing for a theatre or “Cineplex” in the 21st century. Movie theatres used to rely largely on newspapers for advertising, both in the traditional sense of buying ad space and displaying the movie times in a prominent part of the newspaper as well as the free advertisements they would receive when the local paper would review movies. But ad space is shrinking and most newspapers got rid of movie reviews long ago. Now movie times are relegated to a tiny font somewhere deep in the paper.And while commercials on television promote upcoming and current movies, there is no way for viewers to figure out if the flicks are playing locally. Nor is it possible for most theatres to produce their own television or radio ads.Fortunately, it is neither expensive to buy email marketing software nor difficult to set it up, which allows all theatres – regardless of size or marketing budget-to participate in movie theatres email marketing. These programs promise a far more direct delivery than newspapers or radio/television ads. There’s no need to worry about potential moviegoers flipping past the listings in the paper or changing the channel once commercials begin airing on the radio or television. Email marketing of movie theatres delivered straight to a subscriber’s inbox ensures the campaign will be read by its target audience.The email marketing software also makes it easy for theatres to customize the message and to personalize a subject line and greeting. Plus, recipients can forward the message on to other people who might be interested in attending the movies. These messages can include show times as well as blurbs of reviews and links to the movies’ official websites, all of which makes the email a uniquely interactive experience.Email marketing software saves time for friends, neighbors and family members planning a trip to the movies. Instead of calling multiple people, the organizer of the group outing can just forward the local cinema’s message on to everyone. Enticing people to the movie theatre is a challenge, but one that can be surmounted by effective email marketing of movie theatres!